Management and Management Information Systems
| Code | 3.7.3196.6 |
|---|---|
| Semester | 6th |
| Flow | O - Management and Decision Support Systems |
| Category | Obligatory (half flow) |
| Credits | 6 |
| Class Hours - Lab Hours | 3 - 1 |
| Lecturers | Dimitrios Askounis, Ioanna Makarouni (T & R Associates), D. Panopoylos (T & R Associates) |
| Links | Course's Website |
| Web Platform |
Class 1:
Microsoft Teams
|
Description
Enterprise and management functions. Business planning and strategy. Definition of the business vision, mission, goals and strategy. SWOT analysis. Models of competitive forces and strategies for competitive advantage. Ethical and social responsibility in management. Enterprise organisation and organisational behaviour. Formal and informal organisational dimensions. Technological factors and flexible organisation. Methods and tools for human resources management. Marketing, marketing strategy, market segmentation, marketing / sales plan and the marketing mix. Entrepreneurship: the role of entrepreneurship in the modern economic framework, development of a business idea, starting a business activity, access to resources, elements of a business plan, business opportunities and obstacles. Leadership. Control and quality management. Operations management. Traditional and new tools for quality management, change management and innovation. Case studies.